Beginning today, My Morning Jacket's fifth full-length studio album "Evil Urges" is live on the Ecast network one week before its release on ATO Records. To drive music plays of the album, "Evil Urges" appears in established Ecast promotional features including the Just Added playlist, an artist-dedicated interactive video loop, and the Ecast New Releases video loop, which are seen by half million music enthusiasts each week. 

Props to MMJ for being proactive about the struggling music biz.